Ford Harding, author of "Rain Making," who was interviewed in Shop Talk Podcast #7, was kind enough to share a mistake story for inclusion in The Mistake Bank.Actually, he shared two. In the first, he relates a story that taught him there can be pitfalls in sharing the good side and bad side of things with a reporter (right-click to download).
Tags:
sales, public relations, press relations, business development, narrative, storytelling
