Dan Isenberg failure story - a printing company undone by the dot-com collapse

Dan Isenberg is the executive director of the Babson Entrepreneurship Ecosystem Project and the author of the great new book "Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value." As part of our longer interview, after discussing the pros and cons of the culture of celebrating failure, Dan related his own failure story and what he learned from it. He talks about a startup that grew quickly and imploded ever faster than that in the crazy dot-com bubble era of 2000-2001. Access the story here (30 minutes). The failed venture. Lessons from the failure - the sixth sense of business danger; the speed of failure; reading the macro situation; the "Dersu Uzala" story