Shop Talk Podcast: Roberto Verganti on "Design-Driven Innovation"

Roberto Verganti's book "Design-Driven Innovation" is one of the best business books of the year. It discusses the methods certain companies use to create products with radically new meanings, offering customers something they never realized they wanted and generating long-term competitive advantage and outsized profits as well. In this podcast, Professor Verganti discusses the ideas behind the book and how it applies to companies like Apple, BMW, Artemide, and Harley-Davidson.

For more information, visit the book's companion website.

Podcast: Roberto Verganti on Design-Driven Innovation (mp3, 39:41)

Timeline:

0:35 What is the "meaning" of a product?

6:00 The meaningfulness of the iPhone

13:50 The role of "interpreters" in Design-Driven Innovation

19:50 Relationships between companies and interpreters

23:45 What is the CEO's role in Design-Driven Innovation?

30:00 How much of the CEO's time is required?

33:25 More resources on Design-Driven Innovation

Related post:
Review: "Design-Driven Innovation"

[Theme music: "Up the Coast" from West Indian Girl's CD "4th and Wall"]

Fran Ten mini-podcast: the impact of filesharing on musicians

The recent post on giving away digital creative works has gotten some attention, not least because of the link from the New York Times' David Pogue on his blog. One of the inspirations for the post was my talk with Fran Ten of the great LA band West Indian Girl--specifically when he spoke eloquently and from the heart about the issue of filesharing and its impact on music and musicians.

I've extracted that piece of the podcast into a mini-podcast (5min30 seconds long). You can download it here.

creativity, compensation, music, movies, books, content, strategy, podcast