The latest edition of the podcast includes an interview with Listrak Founder and CEO Ross Kramer. Ross discusses the ins and outs of communicating customer via e-mail, including the definition of the term "house file." (I didn't know what it meant either.) It was a fun and frank discussion, and I learned a lot.You can download the podcast here.
Disclosure: I use Listrak's email marketing platform.
Related links:
Ross Kramer's blog
(Theme music: "Up the Coast," from West Indian Girl's latest album 4th and Wall.)
Tags:
podcast, email marketing, marketing
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