

John talks about how marketing and democracy share many goals, and how each can learn from the strengths of the other--including how democracy's lessons on acting based on altruism rather than self-interest has echoes in the corporate social responsibility movement.
One of John's welcome themes is that marketing on the whole benefits society greatly--which leads into a detour about why people--even marketers themselves--often view the profession as unseemly.
It was a fun discussion. I learned a lot, and I hope you like it.
The podcast is here (right-click to download).
You can learn more about John Quelch's research and thinking on his blog.
Other resources:
Interview with John Quelch from Personal Branding Blog
My review of "Greater Good"
(Theme music: "Up the Coast," from West Indian Girl's latest album 4th and Wall.)
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