In this minipodcast, my friend Robert Wiesheu, who has sold in Europe, the Middle East, and Africa for more than 10 years, discusses a little-known corner of the sales world: the use of local agents to break into a new country market. It's a challenging area with lots of traps - listen to Robert's common-sense recommendations. Podcast file (2:21)
Related post:
Full Shop Talk Podcast with Robert Wiesheu
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