Minipodcast with John Quelch: why is marketing seen as an unseemly profession?

During our earlier podcast with Harvard Business School Professor John Quelch, co-author with Katherine Jocz of "Greater Good: How Good Marketing Makes For Better Democracy" (Harvard Business Press, 2008), we went took a brief aside to talk about how the profession of marketing is viewed by others, and by marketers themselves.

John's answer was fascinating, and can be found here (right-click to download).

You can learn more about John Quelch's research and thinking on his blog.

Other resources:
Interview with John Quelch from Personal Branding Blog
My review of "Greater Good"

(Theme music: "Up the Coast," from West Indian Girl's latest album 4th and Wall.)