Ford Harding, author of "Rain Making," who was interviewed in Shop Talk Podcast #7, was kind enough to share a mistake story for inclusion in The Mistake Bank.Actually, he shared two. (The first is here.)
In the second, he tells us of the profound teachings he received from a prospect who simply wouldn't call him back (right-click to download).
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podcast, sales, public relations, press relations, business development, narrative, storytelling
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