John Bliss audio story - don't give away equity for nothing

John Bliss is the founding principal of BlissPR. He sat down for a lengthy interview in 2010, from which this story is excerpted. John talks about inviting a partner in when he started his PR business, since "50% of something is better than 100% of nothing." But when the business changed, the partner's role became less important, and John had to eventually buy him out.

You can listen to the story here (3:01).

John Bliss audio story - for entrepreneurs, the cost of losing focus

John Bliss is the founding principal of BlissPR. This story is part of a longer interview from 2010. John discusses getting more and more involved with a nonprofit side project, and the challenges that created in his main business.

You can listen to the story here (2:37).

John Bliss audio story - a couple of hiring mistakes

John Bliss is the founding principal of BlissPR. This story is part of a longer interview from 2010. John states that hiring experienced people was much more risky than "growing your own," and provides two examples.

You can listen to the story here (3:30).

John Bliss audio story - the downside of going downmarket in tough times

John Bliss is the founding principal of BlissPR. This story is part of a longer interview from 2010. John talks about the risks of going downmarket to get clients when the economy turns bad.

UPDATE: Fixed broken link
You can listen to the story here (1:48).

Monica Gould audio story - the importance of focus

Monica Gould is the president of Strategic Consulting Partners. In this story, she talks about her early days in consulting, when she fell prey to a common mistake of consultants (I can tell you from experience): the temptation to say you can solve any problem.

Download the story here (1min 57sec).

Monica Gould audio story - can chasing a large customer simply be a time drain?

I love this story, recorded during our longer interview with Monica from 2010. It felt to me, as she was relating it, that she was discovering and analyze this situation in the moment; as if, in fact, she was coming to terms with her feelings about it just as we were talking. She argues with herself a bit: "I'm not sure it was a mistake... [but] it's just not a fruitful use of time..." just like we do when we are evaluating something that isn't working out as we'd planned. Magic!

Download "Monica Gould - realizing a strategic opportunity is actually a waste of time" (2:21)