Ron Adner mini-podcast: Why smart companies make avoidable innovation mistakes

After our recent interview with Ron Adner, author of "The Wide Lens: A New Strategy for Innovation," we got to chatting, and in that exchange we talked about the reasons smart companies can fall into the trap of a too-narrow viewpoint. I You can learn more about The Wide Lens at its website, where chapter 1 is available to read for free. Mini-Podcast: Ron Adner after interview discussion (4:15)

"The Wide Lens" author Ron Adner shares stories of innovation mistakes

I had the opportunity to interview Ron Adner, professor at the Tuck School of Business and author of "The Wide Lens: A New Strategy of Innovation." The book details the challenges with innovating when you are dependent on more than you and the end-customer - including intermediaries, co-innovators, etc., who influence the success of your new venture. Ron shares a couple of great stories, but perhaps the most significant part of the interview is the discussion that happens after each story. One of the great benefits of sharing mistake stories is dialoguing with others about what happened, why, and how we can learn from it. I have found this sort of dialogue very helpful in my own learning, and I'm happy to share this neat example with everyone. You can learn more about The Wide Lens at its website, where chapter 1 (in which Adner evaluates the Michelin story he relates in this podcast) is available to read for free. Podcast: Ron Adner, author of The Wide Lens, on innovation ecosystem mistakes (28 minutes) 0:30 - How did The Wide Lens come about? 2:30 - The Michelin mistake story 6:45 - Discussing the Michelin story 13:15 - The inhalable insulin mistake story 19:30 - Discussion: The value blueprint, leading/following, timing, etc. 24:10 - How "The Wide Lens" helps innovators

Monica Gould audio story - the importance of focus

Monica Gould is the president of Strategic Consulting Partners. In this story, she talks about her early days in consulting, when she fell prey to a common mistake of consultants (I can tell you from experience): the temptation to say you can solve any problem.

Download the story here (1min 57sec).

Monica Gould audio story - can chasing a large customer simply be a time drain?

I love this story, recorded during our longer interview with Monica from 2010. It felt to me, as she was relating it, that she was discovering and analyze this situation in the moment; as if, in fact, she was coming to terms with her feelings about it just as we were talking. She argues with herself a bit: "I'm not sure it was a mistake... [but] it's just not a fruitful use of time..." just like we do when we are evaluating something that isn't working out as we'd planned. Magic!

Download "Monica Gould - realizing a strategic opportunity is actually a waste of time" (2:21)

Monica Gould audio story - learning to work with subcontractors

Monica Gould is the president of Strategic Consulting Partners. She discusses bringing on a subcontractor to help with a big project, and how she felt when she saw the sub doing things much differently from how she would have done them herself. This story came from our longer interview with Monica from 2010.

Download the story here (3min 43sec).

Charlie Crystle - investing time in someone else's dream

This story is from Charlie Crystle, who founded Chilisoft, a web infrastructure provider which in 1999 was sold to Cobalt Networks for $70 million. He and two partners later started Mission Research, which offers low-cost business software to support nonprofits.

His new venture is Jawaya.com, a social search site. You can sign up for the private beta of Jawaya here.

Charlie discusses working crazy hours for someone else, and how that experience prompted him to first go into business for himself.

Charlie Crystle - investing in someone else's dream (1:56)

John Bliss audio story - don't give away equity for nothing

John Bliss is the founding principal of BlissPR. He sat down for a lengthy interview in 2010, from which this story is excerpted. John talks about inviting a partner in when he started his PR business, since "50% of something is better than 100% of nothing." But when the business changed, the partner's role became less important, and John had to eventually buy him out.

You can listen to the story here (3:01).